The Skill of Thinking Like an Idiot

Designers and engineers are not average users. It is crucial that we don't design for ourselves but for those significantly less intelligent and we need to stop seeing that as insulting to our customershttps://www.linkedin.com/pulse/skill-thinking-like-idiot-nir-kahn/?trackingId=2jkCGdtLReqkZp6BX8IffQ%3D%3D